Are you chasing aSmallWorld.net?

A former investment banker and the son of a Swedish ambassador got the aSmallWorld idea during a boar hunt at a friend's estate in Germany. "I was crouched in the leaves, meditating alone, and thought: Relationships are like assets. Why not create a secure network where people can share and develop them? People in the upper echelon have a tremendous need for trusted info. Not from a guidebook, but from their peer group."Dubbed Snobster by the masses, aSmallWorld is geared toward those who regularly jet among places like St. Barths, London and New York, where princesses and barons mingle with socialites like Frederic Fekkai and Conrad de Kwiatkowski. In November 2004, it stopped letting the majority of the members invite others to join. Now, only 1 percent of the 60,000 members can do so, including people in countries like Brazil where the site wants more members. aSmallWorld is actually serious about keeping their network exclusive. That is, in effect, what happens via aSmallWorld’s policy that you must be invited by five members before you too can become a member. In fact they're about to start pruning and kicking out people. Those kicked out get sent to aBigWorld - a paralell universe. Their rules are strict and they post they prominently. Anyone breaking the rules - gets sent to aBigWorld. And they're getting plenty of press and exposure for just that.
Banishment to ABW occurs when members don't follow ASW etiquette, the same unwritten rules that govern the highest spheres of polite society. No public communication about its goings-on. No using offensive language or pestering those above one's station. "ABigWorld wasn't conceived of as a penitentiary, but it does serve as one," says Erik Wachtmeister, the founder and self-described "benevolent dictator" of the ASW and ABW social networks.ASmallWorld plans a premium membership service where members would pay for additional features. It hopes to have at least 50,000 paying members within a year and to be profitable by the fourth quarter.