Bangkok fashion week

Thailand's focus on fashion, driven by the government-sponsored Bangkok Fashion City Project, will soon have a very visible and public presence in a five-day "Fashion Week" that runs from August 17-21 and which, say the organisers, will showcase more than 150 brands from three Thai fashion industries textiles and garments, jewellery and accessories, and leatherwear.
Kullawit "Ford" Laosuksri, the energetic and fashion-trained editor of Thailand's Elle magazine, is clear on what he believes is the right approach if Bangkok is to have more than second billing on the world fashion stage. "We have to stop comparing ourselves with Paris, with Milan. We don't have the same system. We're not the same. We don't do seasonal collections. We don't for example, do winter clothing. We need to concentrate on what I would call tropical fashion. At the moment we're doing the same as Singapore and Malaysia."Thailand's Christian Dior Somchai Kaewtong of the long stablished and highly successful Kai Boutique, and who also represents the kinder and caring face of fashion, is quick to add his voice. "In fact we're better than either of them in terms of creativity and craftsmanship. We've more than enough talent in Thailand. What we really need now is to be noticed."
Via Kelvin Rugg